Harmeet Singh

Coca-Cola Canada’s latest national TV spot is all about the feeling of getting in the game.

Part of the brand’s partnership with the 2015 FIFA Women’s World Cup, the spot featuring Canadian player Christine Sinclair is all about empowering female athletes. The ad, created by Sid Lee, features Sinclair jumping into a video game with male players and dominating the field (and, naturally, celebrating with a Coke afterwards). UM led the media buy for the campaign.

http://strategyonline.ca/2015/05/05/check-it-out-coke-gets-in-the-game/